Follow us on Envato
Follow us on Twitter
Join us on Facebook
ThemeAvenue Premium Support

An introduction to Higher Optin

Make certain to observe in HD ;)

BetterOptin: The Guests Pleasant WordPress Popup Plugin

Okay. Popups often convert higher. However how annoying are they? Have you learnt how a lot you piss your guests off? Truly sure, you do. How a lot does it annoy YOU when a website throws a popup at your face as quickly as you land on it?

You recognize what? We’re identical to you. We don’t like being harrassed once we browse the web. That’s why we developed a brand new WordPress popup plugin: BetterOptin, a greater means to make use of popups. And it converts even higher!

Why is BetterOptin Higher?

Not solely due to its identify clearly ;) Let me clarify the way it works and also you’ll perceive why it’s higher instantly…

The Drawback

BetterOptin is predicated on a easy remark: individuals don’t like popups thrown at their face for no obvious purpose.

Critically, let’s say you land on a website after a Google search. Perhaps you’ll like the location. Perhaps you’ll take pleasure in studying the content material and also you’ll grow to be a subscriber. However what occurs with conventional popups is you’re requested to subscribe / like / obtain this / do this earlier than even studying a sentense!

Some popup methods tried to vary that by including a delay earlier than triggering the popup. However actually? Will you be happier if a popup exhibits up in the midst of your studying? I don’t assume so.

With BetterOptin, you keep away from all these dangerous impressions given to guests and you retain your model picture unhurt.

Our Answer

BetterOptin Exit-Intent

With BetterOptin, you solely ask individuals to finish an motion (be it subscribing to your publication, downloading your e-e-book or else) at an applicable second. And this specific second is when the customer is about to go away with out having accomplished the motion first. That is referred to as exit-intent.

BetterOptin is able to detecting when the guests leaves your website and can set off the popup simply then.

Your website WITHOUT BetterOptin

Meet John. John is searching your website. He discovered it after looking for “improve visitors on my weblog” on Google.

He’s about to start out studying the article he simply discovered, and BOOM, an enormous popup seems overlaying all of the content material.

“F#ck!”, says John, “I don’t even know what the hell this text is saying.”

Should you’re fortunate, John will shut the popup, learn the article after which depart the location. In any other case he’ll simply shut the tab. You misplaced him.

Your website WITH BetterOptin

Meet John. John is shopping your website. He discovered it after looking for “improve visitors on my weblog” on Google.

He’s learn a few article and finds the content material very helpful. You simply gave him a couple of ideas for visitors progress, and John needs to attempt it instantly on his personal weblog.

John is about to go away your website and log-in his personal to make a few modifications and set up the plugin you recommanded. He’s dragging his cursor in the direction of the “shut tab” button, and BOOM, a pleasant designed popup asks his if he need to register to your publication.

Truly, he didn’t even know you had a publication, however your ideas and tips have been good. So let’s subscribe!

Do You Care About John?

In case you do care about John, you gained’t hassle him with factor he doesn’t need to do exactly but! Watch for the suitable second, and solely then you definitely’ll get John in your listing ;)

How Do I Create Popups?

Making a popup can take as little as a minute, however it could additionally take much more time if you wish to effective tune it.

The creation course of is as follows:

1. Select a template

Popup Template Selection

The plugin comes with eight pre-designed templates that you could customise. If you recognize HTML, you’ll be able to even create your personal template (see under “Templating System“).

2. Customise the settings

Popup Settings

The popup conduct could be affected by means of numerous settings. For every popup, you’ll be capable of determine:

  • How can the popup be closed,
  • For a way lengthy ought to a customer NOT be bugged after he closed a popup,
  • The overlay colour,
  • The overlay opacity
three. Select the place to show the popup

Popup Location

Outline the place the popup will present up (in all places in your website, on a selected web page…). This enables for very focused campaigns (see under “Create Focused Campaigns“).

And this isn’t restricted to posts and pages! You’ll be able to choose any web page from any submit sort you’ve in your website. This consists of publish varieties probably added by different plugins.

four. Customise the popup

This can be a huge a part of our delight! We now have developed our personal interface for popup customization. It is rather easy and intuitive. It’s been intensively examined by actual life customers throughout a beta-check part. To customise a popup aspect, simply click on it and all of the out there controls will immediately present up.

Create Focused Campaigns

By mixing two options of BetterOptin, you’ll be able to create extremely focused choose-in campains and optimize your gross sales. Let me clarify…

The primary necessary function is you can create a popup that shows on particular pages solely. This can permit for a non-intrusive expertise. As an example, you’ll be able to create a promotional popup for one among your companions that triggers solely on the visitor submit your associate wrote.

Now let’s go even additional. The second fascinating featured is the mailing record choice per popup (with MailChimp for now). So, nonetheless on the identical popup, as an alternative of sending the leads you gather to your basic listing, you possibly can ship them to a “Sponsor Curiosity” listing, only for this popup.

See? You simply created a particularly focused popup!

Targeted Opt-In Campaigns

Can I Examine Popups and Determine the Greatest Ones?

We’ve got developed an Analytics function in BetterOptin that allows you to see your general efficiency throughout a selected time period. You may as well view the efficiency of every popup individually.

For every popup our Analytics software will present you:

  • Variety of impressions
  • Variety of converisons
  • Conversion price

The place Do My Leads Go?

That’s an essential half proper? Nicely, on the time, the plugin has two attainable locations for the leads you acquire:

  • WordPress itself
  • MailChimp

Amassing Leads with WordPress

Should you determine to maintain your leads in WordPress, BetterOptin creates a customized position permitting you to simply determine customers who subscribed by means of certainly one of your popups. Nevertheless, you’ll be able to outline any position you need because the default position. Anyway, you’ll all the time have the ability to discover the customers that got here by way of a popup as we mark them with a consumer meta. You’ll by no means unfastened leads in your customers listing!

Amassing Leads with MailChimp

For those who determine to go together with MailChimp, simply set your API key. We’ll then retrieve your lists. No have to look deep down into MailChimp to seek out the listing ID!

When you entered your API key and chosen a vacation spot record, you’re able to create popups. However what if you wish to ship guests who subscribed by means of one popup in a special record than the remaining? Nicely, you’ll be able to! And it’s fairly straightforward.

Through the popup creation course of (or once you edit an present popup), you possibly can choose a selected listing… for every popup! That’s an excellent factor isn’t it? Now you’ll be able to construct very, very focused lists.

Technical Mumbo-Jumbo

As a result of each on occasion any person asks for technical specifities, here’s a little technical stuff…

Templating System

You already know HTML? You’ll love what you’re about to listen to…

One of many nice benefits of BetterOptin is that we constructed it with a really, quite simple templating system for popups. The plugin comes with eight templates, however you’ll be able to create your personal. It solely requires HTML. Simply code the template as you’d do for any HTML web page, and add our “template tags” in knowledge attributes. This can inform the customizer what he can or can’t customise.

Customized Desk & Statistics API

So as to present worthwhile insights with out slowing down your website, BetterOptin makes use of a customized database desk to save lots of all of the “hits”.

As working with SQL queries isn’t protected if completed the improper means, we developed an API inside the plugin to allow you to simply and safely work together with the customized desk. No want to write down any SQL queries, our helper features will do it for you. In fact the API makes use of the WordPress $wpdb object when working with the database.

Titan Framework

BetterOptin depends on Titan Framework to deal with plugin choices. This framework is constructed by professional WordPress builders and properly maintained on GitHub.

Addons Compatibility

The great thing about BetterOptin (and a painful half for the builders ;)) is that it’s constructed round a versatile core, permitting for brand spanking new options to be added as extensions of the plugin. Which means we’ll develop new options sooner or later, and, when you’ve got the talents, you are able to do it too.


Wanna know what’s coming subsequent in BetterOptin? Check out the roadmap. You may also vote for the concepts you want greatest.



- First secure model