I am an advocate for small enterprise house owners, together with attorneys and regulation companies, constructing a number of web sites. That is why I really like WordPress a lot – it is free (after you pay for internet hosting which is a nominal value), easy, and quick to arrange new web sites.
Nevertheless, not any WordPress theme is ideal for an lawyer web site. Lawyer web sites have to be skilled-wanting. For my part investing in a premium WordPress theme for an lawyer web site (or web sites) is a good suggestion.
I like and advocate a big slider or slideshow function situated on the prime of the house web page. Often this perform is cut up into two elements – one for some textual content or navigation buttons – and the opposite displaying a big picture or photographs.
Essence theme by iThemes is a theme with one of many nicest sliders I’ve seen.
I do know for my offline enterprise, once I switched my WordPress web site to at least one utilizing a really good slide present, my conversion charges (proportion of web site guests who contacted me) greater than doubled.
What in case your subsequent lawyer web site is your second or third or extra web sites?
That is simply my opinion, however I might create extra of a weblog-fashion website for subsequent lawyer web sites. The rationale I say that is you do not need to confuse your shoppers and potential shoppers with a bunch of various wanting web sites on quite a few domains (until every web site targets a special clientele with a special follow space). I additionally would not use the very same format on quite a few domains as a result of it could possibly be construed as mirror websites with Google, and probably confuse your shoppers and potential shoppers.
A weblog type website is designed to tell. Out of your lawyer weblog websites, you’ll be able to hyperlink to your important lawyer web site (whether or not in WordPress or not).
A terrific weblog fashion theme is any sort of journal fashion theme. Information or Journal by StudioPress matches the invoice properly.
I do know the information-idea might sound bizarre for an lawyer web site, however take into consideration how you would create a newspaper or journal weblog in your agency. You can have all types of subjects corresponding to caselaw, occasions, information about your agency, and so on. You will get artistic, publish tons of content material (which is nice for search engine rankings), and have some enjoyable publishing an lawyer information website.
Let me recap about your lawyer WordPress theme choice technique:
In case you’re constructing your first lawyer agency web site in WordPress, get a theme that has a standard static residence web page – ideally one with a slider or slideshow on the prime. For those who’re constructing further web sites on your regulation agency, then go for a information-fashion or perhaps a private weblog fashion theme.
Why construct multiple lawyer web site within the first place?
Perhaps you are questioning why I might recommend constructing multiple web site on your agency. Particularly when your flagship website possible has a weblog perform to it already the place you possibly can publish as a lot content material as you would like.
The rationale for multiple lawyer web site is straightforward: with one other website on a brand new area, you’ll be able to seize much more visitors in the long term. How? The key phrase you employ in your area could have an excellent probability of rating very properly in the various search engines. Subsequently, the extra web sites with new domains, the extra key phrases you’ll be able to rank properly with.
However, you’ll be able to’t simply go and construct web sites in any previous means – and also you particularly do not need to publish a bunch of copy-cat websites or mirror websites. You should construct your fleet of web sites in a specific technique. I’ve truly experimented rather a lot (for over 1 yr and with dozens of internet sites) utilizing WordPress to construct a number of web sites for a small localized enterprise (not in contrast to a regulation agency). After understanding the kinks, the visitors for my small enterprise is unimaginable – and that is largely resulting from a number of web sites with rigorously chosen domains.
One more reason for constructing multiple web site in your regulation agency is it is very straightforward to construct hyperlinks with different lawyer web sites you do not compete with (i.e. in different cities and states/provinces).
If in case you have one web site, one of the best you possibly can supply is a reciprocal hyperlink change. Reciprocal linking is not that efficient (it really works, however you are able to do higher). A greater technique is when you’ve got 2 distinctive websites, you possibly can hyperlink one website together with your linking associate. Then your linking associate can hyperlink to your different website (the location you do not hyperlink to your linking associate). This manner each website receives a one-method hyperlink.
About selecting a website identify
Upon getting a website in your agency identify, select generic domains resembling duiattorney.com or floridapersonalinjuryattorney.com (in fact discovering ones out there is one other matter). The explanations for doing this are twofold:
- You create an asset you possibly can promote to any agency in the identical follow space; and
- You achieve a search engine rating benefit for the key phrase(s) within the area identify.